Discovery Tool
UI / UX Design
User Research
Branding
2023
With a range of SKUs in our collection, HCPs are finding it hard to distinguish which filler does what and where. Let’s create a user-friendly digital/HTML-based comparison tool/cheat sheet, which allows HCPs to select one, two, three or more products and compare them against each other – either with a rep or by themselves – to fully understand their differences and product benefits. To support this, we develop a navigation map and algorithm/filtering function.
